Billionaire Jeff Bezos boasted over Amazon's global success despite being branded as 'silly' in a 1999 magazine article on Twitter - only for Elon Musk to reply with a No.2 medal after surpassing him as the world's richest man.
Bezos shared a tweet which included the front page of the Barron's magazine from 1999 which described his new business paradigm as 'silly' and described the billionaire as 'just a middle man'.
He tweeted: 'Listen and be open, but don't let anybody tell you who you are. This was just one of the many stories telling us all the ways we were going to fail.
'Today, Amazon is one of the world's most successful companies and has revolutionized two entirely different industries.'
But in a jab at Bezos, Musk replied with a simple No.2 medal emoji.
It comes after the Tesla CEO became the third person in the world to be worth $200 billion last month, beating Bezos to the top spot.
Bezos shared a tweet which included the front page of the Barron's magazine in 1999 which described his new business paradigm as 'silly' and described the billionaire as 'just a middle man'
But Elon Musk replied with a No.2 medal after surpassing him as the world's richest man
Following the announcement Musk had become the world's richest person in September, he took his first jab at Bezos by saying he would send a giant statue with the digit '2' to Bezos, as well as a silver medal.
'I'm sending a giant statue of the digit '2' to Jeffrey B., along with a silver medal,' Musk told Forbes in an email in September.
Bezos became the first person to reach the $200 billion milestone in August 2020. The pair have leap-frogged each other for the top spot in the past.
The Twitter spat comes after Musk said last Thursday that Tesla’s headquarters were moving from Palo Alto, California, to Austin, Texas to take advantage of the state’s lack of personal income tax.
He was also following through on a promise he made more than a year ago in response to California’s strict coronavirus guidelines.
Musk has promised that Tesla will expand its operations in Fremont, California, despite relocating its headquarters. The Fremont plant employs more than 10,000 people.
The Tesla CEO became the third person in the world to be worth $200 billion last month, beating Bezos to the top spot
It’s not known how many people are employed at the Palo Alto headquarters, but Tesla has previously said that the 350,000-square-foot building could accommodate up to 650 people.
The company has touted itself as one of California’s largest manufacturing employees; it said on its website that it stimulated $5.5billion in sales – and generated $4.1billion in spending- during the 2017 fiscal year.
Musk said that Tesla, which has been in Silicon Valley since 2003, has outgrown its Fremont factory.
‘It’s like we’re spam in a can here,’ he said during last Thursday’s announcement, adding that there’s sparse affordable housing and a lot of workers have a long commute.
But in Texas, Musk said, ‘Our factory’s like five minutes from the airport, 15 minutes from downtown and we’re gonna create ecological paradise right here.’
While he did not give a timeline of when Tesla’s headquarters in Texas will be operational, he noted that it takes less time to build a factory than it does to reach high-volume production.
He said that the plant in Texas will closely resemble Tesla’s Shanghai plant, which was built in 11 months and reached high-volume production after a year.
Musk personally moved to Texas last December.
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