A WHITE Supremacist has been fired from his restaurant job after a Twitter account named him as one of the protesters who marched in the Charlottesville rally.
Cole White, who was the first person to be exposed by the account Yes You’re Racist, was sacked from Top Dog in Berkeley, California.
He joined thousands of protesters who descended on the Virginia town during the rally, which was attended by neo-Nazis and members of the Klu Klux Klan.
One woman died during a peaceful counter-protest and 19 others were injured.
Yes You’re Racist started sharing pictures of the white nationalist protesters on Saturday evening in an attempt to name and shame those who took part in the march.
The first appeal was retweeted more than 59,000 times as social media users tried to identify the men.
Yes You’re Racist named Cole White just 45 minutes after his initial appeal and announced he had been fired on Sunday afternoon.
Top Dog got in touch with the Twitter account, saying they had been “inundated with inquiries regarding the incident.”
The restaurant confirmed he had been fired to DailyMail.com.
The user also exposed several other White Nationalist protesters who had joined the march, which was attended by Neo Nazis and members of the Klu Klux Klan.
Peter Cvjetanovic, a student at the University of Nevada Reno, was also named and shamed by the Twitter account.
He was pictured holding a flaming torch and shouting with the group of men.
The History and Politics student’s image was retweeted more than 32,000 times on Twitter and he later told Channel 2 News: “I’m not the angry racist they see in that photo.”
He added: “As a white nationalist, I care for all people. We all deserve a future for our children and for our culture. White nationalists aren’t all hateful; we just want to preserve what we have.”
Social media users reacted in outrage, with many calling for Peter to be expelled from his university.
The account also exposed Ryan Martin and Jacob Dix, who were seen carrying torches at the rally.
The tweet was shared more than 19,000 times as social media users praised Yes You’re Racist for naming and shaming the rally-goers.
Organisers of the Unite the Right rally claim that white people in America are being persecuted and that white history is being erased from the American identity.
They could be heard chanting racist slogans including one belonging to the Nazis using the words "blood and soil".
Marchers were met by counter-protesters at the statue of Thomas Jefferson - the university's founder and third president of the United States.
Social justice campaigner Heather Hayer, 32, was killed by a car during a peaceful counter-demonstration.
The young paralegal from Green County, Virginia, died when the Dodge Challenger rammed protesters at the Unite the Right in Virginia yesterday.
The rally in Charlottesville took place in Emancipation Park, the new name given to it by city councillors.
The name change from Lee Park was voted in earlier this year in an attempt to tackle the tainted history of the Confederacy who fought to keep slavery in the US civil war.
The park was named after famed general Robert E. Lee whose statue remains standing in the park.
A legal challenge to its removal, supported by far-right activists, has meant a judge will decide on its future.
A decision is expected at the end of the month.
The makers of the torches used by the protesters, Tiki Brand, distanced themselves from the rally.
They said in a statement: "TIKI Brand is not associated in any way with the events that took place in Charlottesville and are deeply saddened and disappointed.
"We do not support their message or the use of our products in this way. Our products are designed to enhance backyard gatherings and to help family and friends connect with each other at home in their yard."
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