Sunday, 26 March 2017

Google unveils tools to prevent ads with undesirable content



Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said today it was introducing new tools to give firms greater control.
"We know advertisers don't want their ads next to content that doesn't align with their values," Google's chief business officer Philipp Schindler said in a post on the internet giant's blog.
"So starting today, we're taking a tougher stance on hateful, offensive and derogatory content."
The move came a day after an apology by a senior Google executive after the British government and a handful of top firms including Marks and Spencer and HSBC bank pulled their adverts after they appeared alongside extremist content on its internet platforms.
Schindler said Google will tighten safeguards to ensure that ads show up only against legitimate creators on its video-sharing site YouTube, and "is taking a hard look at our existing community guidelines to determine what content is allowed on the platform".
A boycott by firms worried about damaging their image could cause incredible damage to Google as advertising makes up the overwhelming majority of the internet giant's revenue.
Schindler said Google acknowledged that companies have brand guidelines which dictate where and when they want their ads to appear, and that it wants to give them more control to do that.
"In the coming days and months, we're introducing new tools for advertisers to more easily and consistently manage where their ads appear across YouTube and the web," said Schindler.
The British government put its YouTube advertising on hold yesterday, saying "it is totally unacceptable that taxpayer-funded advertising has appeared next to inappropriate internet content - and that message was conveyed very clearly to Google."
A Marks and Spencer spokesman said: "In order to ensure brand safety, we are pausing activity across Google platforms whilst the matter is worked through."

Read how this four-year-old kid used Siri to save his mother's life

A four year old boy in south London used Siri wisely in order to save his mother's life.
It so happened in Croydon area of the city where a boy named Roman found his mother gasping for breath.
The boy took no time in unlocking his mother's iPhone by pressing her mother's finger on the home button and called emergency services using Siri.
As per the BBC report, soon after making a call to the emergency services, police and a team of paramedics rushed to the station and provided the much needed first aid to the ailing mother.

Everyday life of destitute Americans during the Great Depression


Children of migrant fruit worker in Berrien County, Michigan
Squatters camping on a highway near Bakersfield, California, in 1935
 A California fruit 'tramp' was photographed with his family in a migrant camp in Marysville in 1935
 Children sitting on the steps of a dilapidated house in Michigan in June of 1937

 Many farmers who lost their land in the crisis were forced to become sharecroppers to eke out a meager living
 The photographs were taken by the Farm Security Administration that was combating rural poverty
Department of Agriculture officials testing meats at Beltsville, Maryland, in 1935
Dust bowl refugees photographed along a highway near Bakersfield, California, in 1935


In 1932, the unemployment rate was at 24.9 per cent, and millions of people were homeless and living in shantytowns
Mother and father and several children of a family of nine living in open field in rough board covering built on old Ford chassis on U.S. Route 70, between Bruceton and Camden, Tennessee
 A family of eight living in a four-bedroom home in El Monte, California, paying $16.20 rent a month
 At the height of the Great Depression, as many as 15 million Americans were unemployed
 Migrant family in Kern County, California, in 1936

Houses of African-Americans in Winston-Salem, North Carolina, in 1936

69 Politicians As They Were In High School


1. Wisconsin Congressman Paul Ryan
2. House Majority Leader Eric Cantor
3. Ohio Senator Rob Portman
4. Former Senator Rick "The Rooster" Santorum
5. Vice President Joe Biden
6. Former Vice President Dick Cheney
7. New York Governor Andrew Cuomo
8. New York City Mayor Mike Bloomberg
9. Secretary of State Hillary Clinton
10. Former Utah Governor Jon Huntsman
11. House Speaker John Boehner
12. Former Congressman and MSNBC host Joe Scarborough
13. Minnesota Congresswoman Michele Bachmann
14. Former President George W. Bush
15. Senate Majority Leader Harry Reid
16. Former Governor Mike Huckabee
17. Israeli Prime Minister Benjamin Netanyahu
18. Kentucky Senator Rand Paul "Dissects A Cat"
19. Obama Campaign Advisor David Axelrod

20. DNC Chair Debbie Wasserman Schultz

21. Former Vice President Al Gore
22. Texas Congressman Ron Paul
23. Indiana Governor Mitch Daniels
24. First Lady Michelle Obama
25. Former New York City Mayor Rudy Giuliani
26. Florida Governor Rick Scott
27. Wisconsin Governor Scott "The Desperado" Walker
28. Attorney General Eric Holder
29. Former Minnesota Governor Tim Pawlenty


30. House Minority Whip Steny Hoyer

31. Illinois Congressman Joe Walsh
32. Massachusetts Senate candidate Elizabeth Warren
33. California Congressman Darrell Issa
34. Connecticut Senator Joe Lieberman
35. Ohio Senator Sherrod Brown
36. Massachusetts Senator Scott Brown
37. California Congressman Kevin McCarthy
38. Republican Presidential Nominee Mitt Romney
39. Romney Advisor Stu Stevens


40. Former Pennsylvania Governor Ed Rendell

41. Former Illinois Governor Rod Blagojevich
42. Supreme Court Justice Sonia Sotomayor
43. House Minority Leader Nancy Pelosi
44. Radio Host Glenn Beck
45. Massachusetts Senator John Kerry
46. Louisiana Senator David Vitter
47. MSNBC Host Rachel Maddow
48. California Senator Barbara Boxer
49. Arizona Governor Jan Brewer
50. Health and Human Services Secretary Kathleen Sebelius


51. Secretary of Defense Leon Panetta
52. California Congressman Dana Rohrabacher
53. Idaho Governor Butch Otter
54. Arizona Senator John McCain
55. Maine Governor Paul LePage
56. Nevada Governor Brian Sandoval
57. Former Vice President Dan Quayle
58. California Congressman Henry Waxman
59. Homeland Security Secretary Janet Napolitano

60. Former Secretary of Defense Donald Rumsfeld

61. Utah Congressman Jason Chaffetz
62. South Carolina Senator Jim DeMint
63. Pennsylvania Senator Pat Toomey
64. Georgia Senator Saxby Chambliss
65. Former Virginia Governor Tim Kaine
66. Supreme Court Justice Samuel Alito
67. Indiana Senator Richard Lugar
68. Democratic Strategist Paul Begala
69. Former First Lady Laura Bush